An Artist or An Art Company

Sculptors throughout the ages have long since aspired for an artistic status that rivals the great museum-status of the renaissance masters, but what happened to these groups of artists that dared to dream a different direction?

Sculptors throughout the ages have long since aspired for an artistic status that rivals the great museum-status of the renaissance masters, but what happened to these groups of artists that dared to dream a different direction?

Let’s take a look at a case study:

The lladro brothers were tile makers in Valencia, Spain when they began their artistic career as young boys. Two of them were painters and one was a sculptor. With a borrowed capital, they bought a kiln for their small home and started honing their artistic skills in porcelain. Today, the Lladro brothers are the leading company in the industry of fine porcelain, boasting a large porcelain-making city of artists and craftsmen. After acquiring majority stocks in jewelry company, Carrera y Carrera, their company encountered exponential growth in the market share.

Despite a small setback in their attempt to launch a leather products brand, Lladro made its way through every artistic trend that came and went. These days they’re moving into contemporary abstract as a theme for their porcelain masterpieces. With the help of artists like Jaime Hayon, Lladro launched several modern collections like Re-Cyclos (recycled porcelain into abstract creations).

Today, Lladro stands as an inspiration for emerging artists to consider a different path that may sometimes deviate from the stereotypical artist’s mindset, but still allows for the growth of personal style and development.

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